Good Morning Truckee! Every table was filled, and nearly every place marked by hot coffee, as Truckee-Donner Chamber members gathered in the Tahoe-Truckee Airport Conference Room for the community breakfast forum. Each month a different subject is featured and this month’s topic was “The Changing Landscape of Media.”
Tanya Canino, reading the news, as always.
As a longtime journalist in the area and the journalism instructor at Sierra Nevada College, I was invited to be the panel discussion moderator for the morning. On the panel were Michael Gelbman, publisher of the Sierra Sun and North Lake Tahoe Bonanza, Mayumi Elegado, owner and publisher of Moonshine Ink, Katherine Hill, owner and publisher of The Weekly, JD Hoss, of KTKE 101.5 FM, Eric Brandt of Tahoe TV and Robert Grossman of Lake Tahoe TV News.
Chamber organizers asked me to talk about my 25-year career in the area and then give an overview of the changing media landscape, before asking thought-provoking questions of our panel.
Eagle’s Eye editors take a stop during their stroll through Central Park in New York City. From left to right are Drew Fisher, Sage Sauerbrey, Marissa Stone, Eliza Demarest, Samantha Marquardt and Keala Reeverts.
Big sights, big sounds and a big journalism conference captivated six students and one adviser from the Eagle’s Eye newspaper, March 12-15 in New York City.
The College Media Association hosted the National College Media Convention, which attracted 1200 student journalists to participate in over 250 sessions, tours to top publications such as New York Times, keynotes by famous journalists like CBS News’ Scott Pelley, and a Times Square location in the center of the media capital of the United States.
Eagle’s Eye Managing Editor Marissa Stone, News Editor Samantha Marquardt, Photo Editor Eliza Demarest, Online Editor Drew Fisher, Sports Editor Sage Sauerbrey and Asst. Photo Editor Keala Reeverts, along with Adviser Tanya Canino, jetted across country on a Red Eye, arriving in New York City at 7 a.m. Wednesday, March 12. After navigating the subway to their hotel, the SNC group began sightseeing with walks through Central Park, a stop at McGee’s Pub (the inspiration for How I Met Your Mother) and finished the night with the musical, Once.
Thursday through Sunday were devoted to the journalism conference, where students could pick and choose which sessions they wanted to attend. Continue reading
By Johanna Tikkanen
Ivory Wars: Last Stand in Zakouma by Michael Nichols
I really liked the way the multimedia story Last Stand in Zakouma told the horrific situation happening currently in Africa. It was a story of elephants, and how they are brutally killed just for their horns, that the locals can sell for high price. I think that this is a very horrible situation for both, locals and the elephants. The people killing these animals are obviously poor, and by killing elephants they can bring food for their family. I still believe that there has to be another way to make a living than killing endangered species. I felt so bad looking at the audioslide show, showing all these elephants, having their head chopped to pieces, just to get their horns. They are left exactly at that place they were shot down, to rot.
This multimedia story, really expressed feelings effectively and I bet that if everyone would share this story, people would start noticing and wanting to make a difference towards better. I’m touched by this story, and that’s what a multimedia story I believe is about. By adding video, photos and audio, these storytellers really made the viewer feel more involved with the story. Especially when they showed elephant Annie’s journey around Africa, and how she got killed.
I think I’m going to try to tell my Multimedia Story more with video and audio, because now I only have few videos and a lot of photos. Audio definitely adds more emotion and allows to express feelings. This story really makes me want to jump on a plane to Africa and save the Elephants, which was probably the point that the storytellers wanted.
By Johanna Tikkanen
I’m a Business major, who is pursuing a minor in Journalism. Last semester I took ENGL275, Introduction to Multimedia Journalism and loved it. This semester I took a step higher class, Intermediate Multimedia Journalism. I really like this class, and one of our assignments was to take a course online at Knight Center. It’s called Social Media for Journalists, and I believe that all Journalism students should take it.
I learned a lot from the 5 week Social Media for Journalists course hosted by Knight Center. To be completely honest, I though it was very boring at first, but when I decided to take a right mindset towards it, I felt like I got a lot of useful information out of it. I think that the lecture of “Find Sources and audience with social media.” was the most helpful for me. I learned how to use social media to target the right audience for me; I started to think more about the audience, and what might be unique that could appeal to them. Also one important (Kind of obvious) was learning that word of mouth is one of the most powerful thing and its rife among people in social media. So if I connect with those that are connected to my target audience, it might be a job worthwhile. Then I started wondering, who is my target audience, and what’s funny is that you can use Google Analytics to find that out specifically.
Also, the importance of social media websites as; Facebook, Twitter and Linkedin was highlighted. By creating accounts or pages on this websites, you can interact with people more effectively. There are 1.4 billion Facebook users and the average time these people spend on Facebook is 15 hours per month.
If starting a new business, you must have the previously mentioned, its basically free advertising and grows your business avareness. Google Analytics is a perfect tool for figuring out the target audience. I definitely learned a lot from this course and have an idea how Social Media could be useful in Business.
Cameras and flashes were going off from every angle. Cell phones and DSLRs were held in the air documenting stretchy pizza strands and raised glasses. The multimedia journalism class took a field trip to cover the English Department Pizza Party, Oct. 30, at DiMaggio’s Pizza. They spread the news via Social Media, audio interviews, photo slideshows, and Audio Soundslides. Check out their work here. Thanks to the English Department for hosting a fun event, and a learning opportunity for the Multimedia Journalism class.