Good Morning Truckee! Every table was filled, and nearly every place marked by hot coffee, as Truckee-Donner Chamber members gathered in the Tahoe-Truckee Airport Conference Room for the community breakfast forum. Each month a different subject is featured and this month’s topic was “The Changing Landscape of Media.”
Tanya Canino, reading the news, as always.
As a longtime journalist in the area and the journalism instructor at Sierra Nevada College, I was invited to be the panel discussion moderator for the morning. On the panel were Michael Gelbman, publisher of the Sierra Sun and North Lake Tahoe Bonanza, Mayumi Elegado, owner and publisher of Moonshine Ink, Katherine Hill, owner and publisher of The Weekly, JD Hoss, of KTKE 101.5 FM, Eric Brandt of Tahoe TV and Robert Grossman of Lake Tahoe TV News.
Chamber organizers asked me to talk about my 25-year career in the area and then give an overview of the changing media landscape, before asking thought-provoking questions of our panel.
Eagle’s Eye editors take a stop during their stroll through Central Park in New York City. From left to right are Drew Fisher, Sage Sauerbrey, Marissa Stone, Eliza Demarest, Samantha Marquardt and Keala Reeverts.
Big sights, big sounds and a big journalism conference captivated six students and one adviser from the Eagle’s Eye newspaper, March 12-15 in New York City.
The College Media Association hosted the National College Media Convention, which attracted 1200 student journalists to participate in over 250 sessions, tours to top publications such as New York Times, keynotes by famous journalists like CBS News’ Scott Pelley, and a Times Square location in the center of the media capital of the United States.
Eagle’s Eye Managing Editor Marissa Stone, News Editor Samantha Marquardt, Photo Editor Eliza Demarest, Online Editor Drew Fisher, Sports Editor Sage Sauerbrey and Asst. Photo Editor Keala Reeverts, along with Adviser Tanya Canino, jetted across country on a Red Eye, arriving in New York City at 7 a.m. Wednesday, March 12. After navigating the subway to their hotel, the SNC group began sightseeing with walks through Central Park, a stop at McGee’s Pub (the inspiration for How I Met Your Mother) and finished the night with the musical, Once.
Thursday through Sunday were devoted to the journalism conference, where students could pick and choose which sessions they wanted to attend. Continue reading
By Johanna Tikkanen
I’m a Business major, who is pursuing a minor in Journalism. Last semester I took ENGL275, Introduction to Multimedia Journalism and loved it. This semester I took a step higher class, Intermediate Multimedia Journalism. I really like this class, and one of our assignments was to take a course online at Knight Center. It’s called Social Media for Journalists, and I believe that all Journalism students should take it.
I learned a lot from the 5 week Social Media for Journalists course hosted by Knight Center. To be completely honest, I though it was very boring at first, but when I decided to take a right mindset towards it, I felt like I got a lot of useful information out of it. I think that the lecture of “Find Sources and audience with social media.” was the most helpful for me. I learned how to use social media to target the right audience for me; I started to think more about the audience, and what might be unique that could appeal to them. Also one important (Kind of obvious) was learning that word of mouth is one of the most powerful thing and its rife among people in social media. So if I connect with those that are connected to my target audience, it might be a job worthwhile. Then I started wondering, who is my target audience, and what’s funny is that you can use Google Analytics to find that out specifically.
Also, the importance of social media websites as; Facebook, Twitter and Linkedin was highlighted. By creating accounts or pages on this websites, you can interact with people more effectively. There are 1.4 billion Facebook users and the average time these people spend on Facebook is 15 hours per month.
If starting a new business, you must have the previously mentioned, its basically free advertising and grows your business avareness. Google Analytics is a perfect tool for figuring out the target audience. I definitely learned a lot from this course and have an idea how Social Media could be useful in Business.
Sustainability Professor Soraya Cardenas speaks at the Desert Research Institute on Feb. 21
Sustainability Professor Soraya Cardenas visited the Desert Research Institute Feb. 21 to discuss how collaboration with various agencies can help obtain competitive grants. She used a case study from Fort Kent, Maine about a $97,000 grant, funded by a National Science Foundation Sustainability Initiative.
Senior Samantha Van Ruiten continues to be a huge asset for the Tahoe-Truckee community as she works with several area nonprofits organizations on community events. She has created an event for the Tahoe Food Hub called Turnip the Heat Tuesdays.
She began working on a community soup night last semester for her Service Learning project and is now continuing this semester for her Senior Portfolio. The goal of Turnip the Heat Tuesdays is to create a more food-focused community, using fresh, sustainably grown ingredients.
The first Community Soup night was held Feb. 11 at Spice. The next one will be from 6-8:30 p.m. Tuesday, Feb. 25, at Full Belly Deli in Truckee’s Pioneer Center. Cost is $5 for soup and bread, and the event includes a raffle, music and drinks.
The next event will be March 11 at Coffeebar in Truckee.
Go have some soup and support Samantha!
Sierra Nevada College’s Sustainability major was included in the High Country News’ annual Special Issue on the Future. This year’s theme: Building a more sustainable West, one city at a time, focused on the region’s more notable efforts to build sustainable urban environments.
There was a special pull-out section Sustainability Studies Guide – Sustainability: Higher Education’s New Field of Study which included SNC as one of the leading programs in the country and what we are doing to help meet the challenges of the future. Go to page 49-51 on High Country News’ pdf version of the magazine to see the blurb about SNC and the photo of Lake Tahoe next to it. We also have an ad for SNC on page 44.
The High Country News says that next year it will continue to explore the future and its challenges. As it uncovers what academic institutions, innovative and non-traditional educational programs, conservation groups, companies and others are doing to address those challenges, we expect and hope that SNC will continue to be included for its innovative work in Sustainability.
Sustainability Professor Soraya Cardenas will visit the Desert Research Institute Feb. 21 to discuss how collaboration with various agencies can help obtain competitive grants. She will use a case study from Fort Kent, Maine about a $97,000 grant, funded by a National Science Foundation Sustainability Initiative.
The DRI conducts cutting edge applied research in air, land, life and water quality in Nevada, the U.S. and internationally. It has 500 employees on two main campuses in Reno and Las Vegas and generates $50 million in total annual revenue. However, its faculty members are responsible for their own salaries from external grants and contracts.
She will be talking about her case study with the DRI scientists at noon on Friday, Feb. 21, in the DRI’s conference room. Below is the explanation of her presentation:
Adopting Collaborations with Social Sciences in Grant Opportunities: The Case Study of Fort Kent, ME
Obtaining grants have become more competitive and agencies have required greater joint parameters between institutions, such as the partnering of varying sciences. This presentation will demonstrate how this collaboration is possible through a case study, which was funded by a National Science Foundation Sustainability Initiative. Environmental Sociologist, Dr. Cardenas who was the PI for the grant, successfully secured $97,000 for an exploratory research initiative with the possibility of renewal for 4 years. This project explored the potential for biomass introduction and adoption in Fort Kent, ME and surrounding community. This grant supported faculty from the Biological Sciences, Forestry and Social Sciences. They were solicited to study varying aspects of the issue. Social Scientist, Dr. Cardenas project consisted of utilizing her students in her Environmental Sociology class and developing a documentary that describes biomass and explores the feasibility of biomass as an alternative heating initiative. This presentation will introduce the biomass project, a 15 minute video of the students’ work, followed by a brief discussion of how DRI scientists can collaborate with Sierra Nevada College to increase funding opportunities through the inclusion of student assisted research.
The editors of the Eagle’s Eye queried a group of students Monday night about what they like to read about in the campus newspaper. One of the top choices that the students mentioned were the interesting and exciting projects students created through Service Learning.
Every semester, Interdisciplinary Studies students develop a personal project which clears a path to their future career, according to an Eagle’s Eye article. SNC offers an innovative interdisciplinary class called Service Learning where students dig deeper and become involved in unique volunteer opportunities. The SNC website, says “Through the required Service Learning course, which challenges students to explore how their actions, their academic interests, and their own initiative can contribute to the community, students learn to make a difference AND maximize their learning. This hands-on, experiential program dares students to get out and do it—and they do.”
If you want to see the inspiring projects completed by this semester’s students, there will be presentations from 9 a.m. to 1:30 p.m. Monday, Dec. 9, in TCES 139. Stop by to hear the following students talk about their projects:
Students from the Society and Sustainability capstone course and the Justice Club listen to passionate opinions by members of the Nevada County Peace Center.
By Kelly Benson
Students in the Society and Sustainability capstone course and members of the Justice Club joined Professor Brennan Lagasse on a field trip Nov. 19 to meet with members of the Nevada County Peace Center.
This trip gave students the opportunity to see first-hand how the topics of justice, peace, and equality could transfer from classroom discussion to real world examples. For several hours different members of the Peace Center spoke on their topics of interest, ranging from climate change, GMO labeling, activism in the form of non-violence, action through artistic expression, and changes in policy. It was evident that the speakers were very passionate about their work, and excited to share with a group of young, motivated students.
Samantha Van Ruiten, a student in the capstone course shared, “I’m inspired by the actions and knowledge of the ladies at the Peace and Justice Center in Nevada City. I think it is important to see and interact with those type of organizations, because it’s one thing to discuss this in class but another to meet and talk to people who are involved and a part of these social movements.”
Engage, Educate and Activate Sustainability Awareness
By Beth Portesi
SNC kicked off the 2nd annual Sustainability Film Festival earlier this week. The aroma of popcorn permeated the TCES lobby Thursday evening as students and members of the community filled TCES 139 for a screening of the film “Chasing Ice.”
The turn out was a huge success, with viewers sitting along the back walls of the room. The documentary film followed James Balog and his Extreme Ice Survey team as they set up time-lapse cameras in the most severe conditions, to document the effects of our changing climate on glaciers. Balog is aware that people are bombarded with contradicting arguments, predictions, and statistics regarding the crisis of our planet. He sets out to send a message to people through his photography of what is happening right now, in our lifetime, due to carbon dioxide emissions. The Denver Post review of the film puts the film’s impression in perspective, “The scale of the glaciers, and the almost hallucinogenic clarity of the images, make the resulting footage, based on three years’ shooting, most impressive. One piece of ice we see breaking off is said to be the size of lower Manhattan.”
The Festival continued on Friday and Saturday with food, drinks, raffles, and prizes donated from businesses in the Tahoe area. The other featured films of the weekend included The Garden. Bidder 70, and Pipe Dreams.
James Balog’s TED talk on the Extreme Ice Survey project with the results of his study.