Good Morning Truckee! Every table was filled, and nearly every place marked by hot coffee, as Truckee-Donner Chamber members gathered in the Tahoe-Truckee Airport Conference Room for the community breakfast forum. Each month a different subject is featured and this month’s topic was “The Changing Landscape of Media.”
Tanya Canino, reading the news, as always.
As a longtime journalist in the area and the journalism instructor at Sierra Nevada College, I was invited to be the panel discussion moderator for the morning. On the panel were Michael Gelbman, publisher of the Sierra Sun and North Lake Tahoe Bonanza, Mayumi Elegado, owner and publisher of Moonshine Ink, Katherine Hill, owner and publisher of The Weekly, JD Hoss, of KTKE 101.5 FM, Eric Brandt of Tahoe TV and Robert Grossman of Lake Tahoe TV News.
Chamber organizers asked me to talk about my 25-year career in the area and then give an overview of the changing media landscape, before asking thought-provoking questions of our panel.
Eagle’s Eye editors take a stop during their stroll through Central Park in New York City. From left to right are Drew Fisher, Sage Sauerbrey, Marissa Stone, Eliza Demarest, Samantha Marquardt and Keala Reeverts.
Big sights, big sounds and a big journalism conference captivated six students and one adviser from the Eagle’s Eye newspaper, March 12-15 in New York City.
The College Media Association hosted the National College Media Convention, which attracted 1200 student journalists to participate in over 250 sessions, tours to top publications such as New York Times, keynotes by famous journalists like CBS News’ Scott Pelley, and a Times Square location in the center of the media capital of the United States.
Eagle’s Eye Managing Editor Marissa Stone, News Editor Samantha Marquardt, Photo Editor Eliza Demarest, Online Editor Drew Fisher, Sports Editor Sage Sauerbrey and Asst. Photo Editor Keala Reeverts, along with Adviser Tanya Canino, jetted across country on a Red Eye, arriving in New York City at 7 a.m. Wednesday, March 12. After navigating the subway to their hotel, the SNC group began sightseeing with walks through Central Park, a stop at McGee’s Pub (the inspiration for How I Met Your Mother) and finished the night with the musical, Once.
Thursday through Sunday were devoted to the journalism conference, where students could pick and choose which sessions they wanted to attend. Continue reading
By Johanna Tikkanen
I’m a Business major, who is pursuing a minor in Journalism. Last semester I took ENGL275, Introduction to Multimedia Journalism and loved it. This semester I took a step higher class, Intermediate Multimedia Journalism. I really like this class, and one of our assignments was to take a course online at Knight Center. It’s called Social Media for Journalists, and I believe that all Journalism students should take it.
I learned a lot from the 5 week Social Media for Journalists course hosted by Knight Center. To be completely honest, I though it was very boring at first, but when I decided to take a right mindset towards it, I felt like I got a lot of useful information out of it. I think that the lecture of “Find Sources and audience with social media.” was the most helpful for me. I learned how to use social media to target the right audience for me; I started to think more about the audience, and what might be unique that could appeal to them. Also one important (Kind of obvious) was learning that word of mouth is one of the most powerful thing and its rife among people in social media. So if I connect with those that are connected to my target audience, it might be a job worthwhile. Then I started wondering, who is my target audience, and what’s funny is that you can use Google Analytics to find that out specifically.
Also, the importance of social media websites as; Facebook, Twitter and Linkedin was highlighted. By creating accounts or pages on this websites, you can interact with people more effectively. There are 1.4 billion Facebook users and the average time these people spend on Facebook is 15 hours per month.
If starting a new business, you must have the previously mentioned, its basically free advertising and grows your business avareness. Google Analytics is a perfect tool for figuring out the target audience. I definitely learned a lot from this course and have an idea how Social Media could be useful in Business.
The editors of the Eagle’s Eye queried a group of students Monday night about what they like to read about in the campus newspaper. One of the top choices that the students mentioned were the interesting and exciting projects students created through Service Learning.
Every semester, Interdisciplinary Studies students develop a personal project which clears a path to their future career, according to an Eagle’s Eye article. SNC offers an innovative interdisciplinary class called Service Learning where students dig deeper and become involved in unique volunteer opportunities. The SNC website, says “Through the required Service Learning course, which challenges students to explore how their actions, their academic interests, and their own initiative can contribute to the community, students learn to make a difference AND maximize their learning. This hands-on, experiential program dares students to get out and do it—and they do.”
If you want to see the inspiring projects completed by this semester’s students, there will be presentations from 9 a.m. to 1:30 p.m. Monday, Dec. 9, in TCES 139. Stop by to hear the following students talk about their projects:
Cameras and flashes were going off from every angle. Cell phones and DSLRs were held in the air documenting stretchy pizza strands and raised glasses. The multimedia journalism class took a field trip to cover the English Department Pizza Party, Oct. 30, at DiMaggio’s Pizza. They spread the news via Social Media, audio interviews, photo slideshows, and Audio Soundslides. Check out their work here. Thanks to the English Department for hosting a fun event, and a learning opportunity for the Multimedia Journalism class.
Deadline night – when editorial decisions are debated, stories edited, photos cropped, pages designed, coffee consumed, conversations bantered back and forth, and the Eagle’s Eye staff produces its bi-weekly newspaper.
Last Monday, the Eagle’s Eye editors opened their doors and invited other journalism students to view the process of putting a paper together. Reporters from the Journalism Workshop class attended, as well as students in the Introduction to Journalism class and students who are just interested in a journalism major.
After supplying their visitors with pizza and soda purchased by the Eagle’s Eye Club, which was hosting the event, the editors started working on the paper and explaining what they do.